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But it’s not just about services and apps to keep customers happy.
It’s often about data; the better you know your customers, the better you can sell to them.
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These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
The right apps pre-uploaded, and no doubt a healthy amount of data is being sent back the relevant HQ so they can better sell you things. Look at the dozens of sport companies jumping on the wearable tech bandwagon.
Tesco, Aldi, Argos, and Asda have all released their own brands of low-price tablet in the last year [as did clothes retailer Next a few years ago], all of which have sold very well.
This trend continued later in the year, and it’s a fair guess to say it will continue into 2014.